Lead Management Tips For Real Estate Investment Professionals
Leads coming in as a result of marketing can benefit more if driven to a local number. Calling a local number not only provides a feeling of security to a potential seller, but also makes them feel comfortable in the way that they are interacting with a local, down-the-lane sort of person instead of a big corporation.Consider also the usage of an answering service over voicemail. This can be advantageous in many ways. First, it will give a more personal touch, having a person answer a seller’s call than a machine. Second, people don’t really tend to leave messages over voicemail, because that can give them an excuse to bailout. Third, it will not always be convenient for you to receive such calls in all circumstances, say, over a family dinner or something. Hence, having an answering service will ease things quite a bit for you. A great service to recommend in this regard would be weanswer.com.For such a service to work, you provide them with a list of potential questions/information that you may want from a seller. A person from the service will answer on your business’ behalf, get all the information, and you can later get back to the customer. Advantage here is that you’ll the information you need beforehand, and hence you can evaluate in advance how much worthwhile a potential seller can be for your business, and hence, how much time you should invest in it. The one missing information through this approach would be repairs, which you may have to gather yourself once you’ve taken over your end of the conversation from the answering service. Do remember, the purpose of this entire exercise is to have a filter mechanism to weed out tire kickers from real motivated sellers. This ‘prequalification’ method takes hardly any time, and can save you a lot in terms of your business time and energy, not to mention resources.This filtering process is based on two basic questions. You need to see whether a seller is really motivated to sell, and whether the numbers will turn out good or not. For the first question, it’s more a question of your judgment – there are no direct answers. You will have to build some rapport, find answers to ‘why’s’ and ‘when’s’ and ‘what’s’, etc, and would have to give it some personal touch. With experience you will be able to tell soon whether you have a potential sale or not.Then comes in the numbers game. While it may not be necessary to go down to exact figures from the beginning, you still need to ensure that you’re both in the same ballpark. If the selling party is inflexible over $250,000 while my max is $150,000, there really is no point in moving forward with such a deal. However, if you sense an agreement, you will invest your time, build rapport, visit the house, make some cautious offers even. All this can only happen if the numbers seem to work out, hence the screening process.Using this prequalification approach, your lead management will become smooth and easier. Instead of spending time with every lead that comes in, you can focus only on those that are worth it. In the end, you’re in the business and you want your time’s worth out of it, and that can only come from a real deal, not a tire kicker.